The “Print is dead” mantra is becoming a tired concept. While advertising always has its challenges, print is a medium that has weathered the storm despite pressure from other channels. By C&EN Media Group
I love this article that was written by a well-respected media agency.
"If you’ve spent any time in marketing, science or otherwise, you’ve noticed digital seems to be the end-all and be-all these days. And while it can be an effective strategy, it’s important to keep in mind that it’s just one piece in a larger puzzle.
Another important tool in a science marketer’s toolbox—print— can get a bad rap. Everyone is so focused on the power of the web, they’ve forgotten why print has been around for hundreds of years, and why it has remained relevant even in the potential shadow of other formats such as radio and television.
Hard copy can do things and touch people in ways that other media cannot. Harnessing the power of this medium to build brand awareness can have a profound effect on your science marketing campaigns, and we’ll outline how right now!"
Please go to this link to read it in full: http://acsmediakit.org/blog/how-to-use-print-ads-to-build-awareness/
Lisa R. Adams, publisher of Marketplace Magazine and CEO of Adams Publications, has 30 years of experience as a journalist, editor and publisher. In addition, she is a member of Belleville BNI, St. Clair County East Rotary, the HBA of SWIL, Belleville Chamber of Commerce and the Troy/Maryville/St. Jacob/Marine Chamber of Commerce.