The “Print is dead” mantra is becoming a tired concept. While advertising always has its challenges, print is a medium that has weathered the storm despite pressure from other channels. By C&EN Media Group
I love this article that was written by a well-respected media agency.
"If you’ve spent any time in marketing, science or otherwise, you’ve noticed digital seems to be the end-all and be-all these days. And while it can be an effective strategy, it’s important to keep in mind that it’s just one piece in a larger puzzle.
Another important tool in a science marketer’s toolbox—print— can get a bad rap. Everyone is so focused on the power of the web, they’ve forgotten why print has been around for hundreds of years, and why it has remained relevant even in the potential shadow of other formats such as radio and television.
Hard copy can do things and touch people in ways that other media cannot. Harnessing the power of this medium to build brand awareness can have a profound effect on your science marketing campaigns, and we’ll outline how right now!"
Please go to this link to read it in full: http://acsmediakit.org/blog/how-to-use-print-ads-to-build-awareness/
For more than 100 years, Big Brothers Big Sisters has operated under the belief that inherent in every child is the ability to succeed and thrive in life. As the nation’s largest donor and volunteer supported mentoring network, Big Brothers Big Sisters makes meaningful, monitored matches between adult volunteers (“Bigs”) and children (“Littles”), ages 6 through 18, in communities across the country. BBBS develops positive relationships that have a direct and lasting effect on the lives of young people.
Recently, “Big Sister” Dr. Pamela Manning and her “Little” Keywanna Strong, 17, met at the new Fulford Homes Parkview Meadows development where the winner of the 24th Annual House Raffle will build their new dream home. The two are indeed like sisters and have been together for six years now.
“We met on April 2, 2012 and I have followed her through different schools - she just graduated from Civic Memorial High School and plans to go to Lewis and Clark this fall to begin her nursing degree!” Dr. Manning said. The two enjoy seeing the sites in St. Louis, dining out at new places and simply spending time together in person or on the phone. “We support each other,” she said with a smile and a hug to Keywanna. “At least once per week we try our best to get together - I just love her so much.”
Dr. Manning said it’s been amazing to know all that “Key" has gone through in such a relatively short time and yet, “she has the ability to see the positive in all things - I am super super proud of Key - she’s an extension of my own family."
Calling Dr. Manning “Sis,” Keywanna said, “she is always there for me even when she’s out of town - she gives me every bit of her time when she has it - she never turns me down. My mom loves her, too, and we appreciate everything she does for me!"
"God put us here for a reason,” Dr. Manning said.
The Southwestern Illinois agency, located in Belleville, has served more than 450 youth in Clinton, Madison, Monroe and St. Clair counties in the past year with one-to-one matches such as Dr. Manning and Keywanna. Currently there are 65 youth between the ages of six and 14 who are waiting for a Big Brother or Big Sister. If a person is interested in becoming a "Big," they will go through an extensive background check and careful interview process. Then Bigs and Littles are matched based on location, personalities and preferences. Full support is provided from the start, so matches can grow into lasting, fruitful friendships. It’s also important to note that the entire matching process is made possible through donations.
Thus, the current campaign for the 24th Annual House Raffle is set and only 3,900 certificates will be sold at $100 each. There are also 46 other prizes awarded. To purchase a house certificate, call (618) 398-3162 to charge your credit card; or purchase online at bbbsil.org; or visit the office at 2726 Frank Scott Parkway West in Belleville.
Hello Marketplace Readers: The Early Spring issue is out and with that comes warmer weather, which brings gardeners out of hibernation and into the yard. Here’s some excellent advice from the Madison-Monroe-St. Clair Director, Pam Jacobs, of the University of Illinois Extension.
HOMEMADE HERBICIDE CONSIDERATIONS
Recipes for homemade weed killers abound on the internet. University of Illinois Extension specialist Michelle Wiesbrook explains why homemade is not always better.
“It's important to keep in mind that anyone can post anything and make it look believable,” Wiesbrook says. “All the author needs is a recipe using easy-to-access ingredients, an adjective like ‘amazing’ or ‘best,’ and a pretty picture to draw attention to it. These little DIY gems spread like wildfire on social media.”
Popular mixes tend to include one or more of these main ingredients: vinegar, boiling water, bleach, baking soda, alcohol, salt, dish soap, and borax. We tend to associate a certain comfort level with these products. After all, they can often be found around the home and some of them are even edible!
Unfortunately, the disadvantages of these home remedies often outweigh the advantages. These products don't contain labels with safety or rate information, and yet they can still be hazardous to your health.
Let’s start with vinegar. Vinegar can be effective for weed control, but only if it is a strong enough grade, which the bottle in your kitchen likely isn't. Vinegar contains acetic acid that in concentrations over 11 percent can cause burns if it gets on your skin and permanent corneal injury if it comes in contact with your eyes. This is why reading and following the label is so important. There are now registered herbicidal vinegar products you can buy that have use and safety information on their label.
What about borax? Although borax may sound like a "natural" weed-control method, it is important to remember that it can still be harmful to children and pets and mixtures should be kept out of their reach.
“Registered pesticides that have been studied extensively come with labels that tell you how to protect yourself and others,” Wiesbrook points out. “The borax box only tells you how to wash your clothes.”
A problem with using borax is that the chemical it contains, boron, does not break down or dissipate like conventional weed killers do, so repeated or excessive applications can result in bare areas where no vegetation can grow. Similarly, salt, which is sometimes used for long-term weed control, destroys the soil structure and is mobile, meaning it can migrate to nearby areas in your garden, resulting in unwanted plant damage.
Some homemade weed-killer ingredients can have a lasting effect on the soil making it so that nothing will grow there for a long time. Depending on the area and what you are trying to accomplish, that may not sound so bad. Yet, conventional herbicides are made to break down or dissipate in a timely fashion. While it is frustrating to see new weeds grow back, it’s reassuring to know the soil is still healthy enough to promote growth.
On the other hand, one other important disadvantage of some homemade weed controls is that they often work only temporarily or only partially affect the top growth. Take boiling water, for example. Pouring it on green leaves would mean certain death, but the roots underground are still protected.
“If your weed is a perennial or if it has a deep taproot, you can bet it will grow back,” Weisbrook says. “Plus, how safe is it to carry big pans of boiling water out the door to your garden? Everything has a risk, and furthermore everything can be toxic or dangerous—even water.”
Some claim that their recipes or methods are more effective or longer lasting than registered herbicides. What about their environmental impact? Are these products mobile in the soil? Will they end up in the groundwater? Have they been tested for this use? Would U.S. EPA approve these weed control methods? If not, would they insist the contaminated soil be removed?
Finally, money savings is often what drives the use of these mixtures. But how much are you really saving? When calculating this, be sure to factor in your personal safety, any potential environmental damage, and the expected length of control. Don’t cut corners when it comes to these important factors—even if the recipe does sound “amazing.”
Marketplace was founded by a young mother and wife - and smart marketing entrepreneur - who moved to O'Fallon in 1995 not knowing too much about the community. After conducting some research of her own, she found a niche in the area for a publication featuring local retailers in Madison and St. Clair counties. Today, the magazine reaches 50,000 homeowners in Madison, St. Clair and Monroe counties, and is available in 12 grocery stores and several Hallmarks in the area.
While the magazine transitioned to a new publisher in 2009, the original mission is still the heart and soul of the content: To offer a local resource that encourages shopping in the Metro East not only for convenience, but to help strengthen the economy thus giving back to the community at the same time. Local businesses help grow the economic base of the community and the dollars you spend have a domino effect into the schools, churches, parks, non-profits and more.
Indeed, it is important to me personally to help promote the non-profits in the area that need our support. I hope you find those features inspiring and if there is an organization you would like to see featured, please let me know. In addition, the updated calendar is open to all applicable events, concerts or activities throughout the area - just email them to me.
Please peruse the magazine and take note of the many local retailers, businesses, agencies and health-care facilities who work hard to offer the best products and services available - most of you likely know these business owners as your neighbors and friends. There are some great discounts and coupons available throughout the magazine as well.
Lisa R. Adams
Publisher, Marketplace Magazine
Did you know there are more print magazines today than ever before? Did you know that research shows magazine readers in any given community are more educated and more likely to spend more time reading a magazine than other kinds of print publications. In fact, “Mr. Magazine” aka Dr. Samir Husni, founder and director of the Magazine Innovation Center at the University of Mississippi’s Meek School of Journalism and New Media, said as long as you have the three B’s you will have magazines: Beaches, Bathrooms and Bedrooms! “If it’s not ink on paper, it’s not a magazine."
Here at Marketplace Magazine, the goal is to provide local content from retailers in the area, organizations and interesting people. A percentage of space each issue is dedicated to non-profits in the area and readers will associate advertisers with this mission. By supporting Marketplace, you are supporting the community.
Marketplace Magazine is direct mailed to 50,000 homeowners, including Scott Air Force Base, and distributed in 13 area grocery stores such as Schnucks, Dierbergs and Eckert’s, and Jan’s Hallmarks. This circulation is more than any other publication of its kind in the Metro East. Content is so important as we strive to live up to the true definition of a magazine: a periodical publication containing articles and illustrations, typically covering a particular subject or area of interest. Marketplace covers home improvement, health and beauty, local events, community living including a comprehensive local calendar, and more!
Look for us in your mailboxes, grocery stores and Hallmarks seven times per year. Currently we are working on the Holiday Issue to mail just in time for Black Friday shopping. If you live out of the area, you may subscribe by going to the Home Page of www.marketplacemagazineonline.com. For more information, visit the About Page www.marketplacemagazineonline.com/about.html or www.facebook.com/marketplacemagazine/.
Lisa R. Adams, publisher of Marketplace Magazine and CEO of Adams Publications, has 30 years of experience as a journalist, editor and publisher. In addition, she is a member of Belleville BNI, St. Clair County East Rotary, the HBA of SWIL, Belleville Chamber of Commerce and the Troy/Maryville/St. Jacob/Marine Chamber of Commerce.