Marketplace was founded by a young mother and wife - and smart marketing entrepreneur - who moved to O'Fallon in 1995 not knowing too much about the community. After conducting some research of her own, she found a niche in the area for a publication featuring local retailers in Madison and St. Clair counties. Today, the magazine reaches 50,000 homeowners in Madison, St. Clair and Monroe counties, and is available in 12 grocery stores and several Hallmarks in the area.
While the magazine transitioned to a new publisher in 2009, the original mission is still the heart and soul of the content: To offer a local resource that encourages shopping in the Metro East not only for convenience, but to help strengthen the economy thus giving back to the community at the same time. Local businesses help grow the economic base of the community and the dollars you spend have a domino effect into the schools, churches, parks, non-profits and more.
Indeed, it is important to me personally to help promote the non-profits in the area that need our support. I hope you find those features inspiring and if there is an organization you would like to see featured, please let me know. In addition, the updated calendar is open to all applicable events, concerts or activities throughout the area - just email them to me.
Please peruse the magazine and take note of the many local retailers, businesses, agencies and health-care facilities who work hard to offer the best products and services available - most of you likely know these business owners as your neighbors and friends. There are some great discounts and coupons available throughout the magazine as well.
Lisa R. Adams
Publisher, Marketplace Magazine
Did you know there are more print magazines today than ever before? Did you know that research shows magazine readers in any given community are more educated and more likely to spend more time reading a magazine than other kinds of print publications. In fact, “Mr. Magazine” aka Dr. Samir Husni, founder and director of the Magazine Innovation Center at the University of Mississippi’s Meek School of Journalism and New Media, said as long as you have the three B’s you will have magazines: Beaches, Bathrooms and Bedrooms! “If it’s not ink on paper, it’s not a magazine."
Here at Marketplace Magazine, the goal is to provide local content from retailers in the area, organizations and interesting people. A percentage of space each issue is dedicated to non-profits in the area and readers will associate advertisers with this mission. By supporting Marketplace, you are supporting the community.
Marketplace Magazine is direct mailed to 50,000 homeowners, including Scott Air Force Base, and distributed in 13 area grocery stores such as Schnucks, Dierbergs and Eckert’s, and Jan’s Hallmarks. This circulation is more than any other publication of its kind in the Metro East. Content is so important as we strive to live up to the true definition of a magazine: a periodical publication containing articles and illustrations, typically covering a particular subject or area of interest. Marketplace covers home improvement, health and beauty, local events, community living including a comprehensive local calendar, and more!
Look for us in your mailboxes, grocery stores and Hallmarks seven times per year. Currently we are working on the Holiday Issue to mail just in time for Black Friday shopping. If you live out of the area, you may subscribe by going to the Home Page of www.marketplacemagazineonline.com. For more information, visit the About Page www.marketplacemagazineonline.com/about.html or www.facebook.com/marketplacemagazine/.
Lisa R. Adams, publisher of Marketplace Magazine and CEO of Adams Publications, has 30 years of experience as a journalist, editor and publisher. In addition, she is a member of Belleville BNI, St. Clair County East Rotary, the HBA of SWIL, Belleville Chamber of Commerce and the Troy/Maryville/St. Jacob/Marine Chamber of Commerce.